The words, the headlines, the body copy, they all fall to the copywriter to craft. At the start of any job, the copywriter is focused on big ideas and visual thinking. It's just the way it is. Many great visual executions in advertising have come from copywriters.
The copywriter is often more of a catalyst for big ideas. That's usually because the writer is more familiar with most of the material, because at some point they'll have to write about it, be it on a website or in a brochure. And strategies often come from a collaboration between writers, planners and account management.
Our Monkey is a creative thinker. Let it write for you the text you need while it eats a big steak. It worth trying. Don’t ever think that if somebody just knows who to write, it means in the same time that he can become also a good copywriter.